Julie Beynon

Data & GTM analytics · Toronto

I do data and GTM analytics at B2B SaaS companies. Tracking, models, reporting - the stuff that has to work before anyone believes a number. I write about how I do it here.

ClearbitCensusCustomer.ioAugment Code

Writing → Email →

Recent work

Case studies & writing

Podcast - Augment Code01 What AI Replaces in Data Work listen → Account Scoring - Census02 ICP Analysis & Account Fit Score read → Upsell Scoring - Census03 AI-Powered Upsell Scoring read → Attribution - Clearbit04 Marketing Attribution Models read → Churn Prediction - Census05 Churn Prevention with AI read → PLG Analytics - Census06 Product-Led Growth Automation read → Lead Scoring - Clearbit07 Lead Scoring Best Practices read → Content Analytics - Podcast08 Measuring Content as a Revenue Channel listen → Podcast - Clearbit09 Analytics Engineering Podcast watch →

all writing & case studies →

Tools & Stack

SalesforceHubSpotSnowflakeBigQueryRedshiftdbtSegmentCensusFivetranModeHexLookerGongGainsightOutreachApolloMarketoZoomInfoStripeSQLPython

Who I am

I've been the first data person at three B2B SaaS companies. Tracking that didn't exist yet, a warehouse nobody had set up, and a GTM team that needed answers before any of it was ready.

I write about how that gets built. The tracking, the models, the reporting a GTM team actually uses.

connect on linkedin →

Say hi.

Want to talk data.

julie@builtbybeynon.com or find me on linkedin →

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