Case studies and projects,
from the real world.

A collection of data and analytics work from places like Census and Clearbit. Real problems, real constraints, real results.

Account Scoring - Census 2024

ICP Analysis & Account Fit Score

Figuring out which accounts actually matter. A practical walkthrough of building an ICP analysis and account fit score model - dogfooding our own product to solve a real GTM problem.

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Upsell Scoring - Census 2024

AI-Powered Upsell Scoring

Finding expansion revenue hiding in your data. Analyzing what makes best customers different and looking for the same patterns in everyone else.

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Churn Prediction - Census 2024

Churn Prevention with AI

Catching disengaging customers early. Comparing usage across two time periods, scoring the trend, and syncing it to Braze.

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PLG Analytics - Census 2024

Product-Led Growth Automation

Making sense of usage data for your sales team. Turning raw user events into something actionable with AI.

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Attribution - Clearbit 2022

Marketing Attribution Models

The messy reality of tracking what works. What attribution actually looks like when you're building it from scratch.

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Lead Scoring - Clearbit 2021

Lead Scoring Best Practices

What we built, broke, and rebuilt at Clearbit. The mistakes, the iterations, and what actually worked.

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Content Analytics - Podcast 2022

Measuring Content as a Revenue Channel

What attribution actually looks like in practice. A conversation about what we measured, what we got wrong, and what actually mattered.

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Podcast - Clearbit 2022

Analytics Engineering Podcast

Data team of one at a 200-person startup. A conversation with Tristan Handy about building the data function from scratch at Clearbit.

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